Branded Stationary and Stamp Book
Social Media Channel and Sample Posts
Postcard Campaign
ShipFair Brand Identity
2020
During the Summer of 2020 I collaborated with the founder of Shipfair, a start-up shipping company which aims to utilize travelers extra luggage space as a cost-effective shipping alternative for small businesses of the global south.
Here I worked as the lead graphic designer to develop a brand guide, business stationary, social media toolkit, and initial campaign to kickstart the company’s external launch. The completed visual identity system reflects the company’s key pillars of trust and cost efficiency while also reflecting the vibrancy and culture of its African artisanal business partners. These values result in a visual identity that is both unapologetically playful, while also maintaining a modern and determined edge. The final deliverables feature hand drawn illustrations and patterns as well as striking typography to bring the brands unmistakable individuality to life.