Sephora Social Media Art Direction

In my occasional role as an Art Director on the Sephora social-meida team, I collaborated closely with Senior Art Directors to bring social-first creative concepts to life. From developing concept boards and art direction sketches to crafting photo briefs and retouching decks, I worked to propose creative solutions that aligned with each marketing brief. On set, I partnered with the creative team to direct photographers and stylists, ensuring every image captured the intended vision for our social channels. Essential to this process was also building strong relationships with cross-functional partners across Editorial, Content Production, and Project Management, fostering smooth collaboration and alignment throughout the creative process. Throughout my work, I stayed attuned to the latest social media trends, using those insights to keep our visual storytelling fresh, engaging, and relevant.